Perhaps it's simply us, however a photograph we will image clear as day, although a number of years have handed? Selena Gomez, sitting on a ship in Italy, sporting a breezy polka-dotted and floral costume. The singer and actress' outfit was simply as memorable as the truth that she was clearly residing our dream life. The enjoyable, simple look was created by Rixo, a model that with many celeb followers — Kelly Ripa, Mandy Moore, Mindy Kaling, and extra usually put on these whimsical designs at occasions and appearances.

And now, we will count on to see Rixo's items popping up on the seashore or the pool, too. It simply launched a small, sustainable swim assortment, and items begin at $73.

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"It's excellent timing as a result of we simply launched our Underneath the Sea Mermaid assortment for the summer season and it ties in rather well with that," Orlagh McCloskey, the co-designer who based the label alongside Henrietta Rix, tells InStyle over the cellphone. "We had been already sporting lots of the items as beachwear and resortwear on holidays, however we needed to have one thing that will go beneath as properly. The prints lend themselves so properly to the swimwear as a result of they're simply so shiny and colourful."

Rixo Swim Rixo Swim Credit score: Courtesy

Based on McCloskey, this isn't Rixo's first try at creating cool swimsuits. The model really launched one other assortment early on, however this time, they had been targeted on getting it proper — particularly when it got here to the sustainability issue. For over a 12 months, Rixo labored on perfecting each element, from selecting the very best manufacturing unit to discovering high quality supplies. The tip end result was a small vary that McCloskey says is "the very best of the very best" and a "actually thoughtful assortment."

"The material that's utilized in the entire swimwear is created from recycled plastic — it's 100% recycled, which is clearly the primary time we've really carried out that with any material in our collections that we've used," she inform us. Nonetheless, McCloskey does add that model tries to make sustainable choices when potential. "I’m towards utilizing particular print placement, as a result of once I'm within the factories, you’ll be able to see how a lot material is wasted. Typically, primarily solely 10% of the material is used and the remaining is lower. So, once I'm designing a print, if it's a sure approach in my head, I feel 'How is that this really going to be manufactured by the provider?' I feel individuals simply don't even take into consideration issues like that."

Rixo Swim Rixo Swim Credit score: Courtesy

In fact, one other element that McCloskey and Rix paid shut consideration to was match. The 2 ladies needed their bikinis and one-pieces to flatter quite a lot of physique varieties and make individuals really feel like their greatest selves.

"There have been a number of issues that we needed to verify we had within the vary, and considered one of them was designs that supported a fuller bust, so we added an underwire type," McCloskey tells us. "There was lots of element put into form of the lower of the leg as properly. Actually, I feel we should have match the leg form about 10 instances, simply making an attempt to get to the place the seam cuts in your physique in order that it's not simply sitting proper on high of your fleshiest half."

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Rixo Swim Rixo Swim Credit score: Courtesy

Rixo remains to be thought of a small model, however this swimwear assortment is simply one of many main strikes its made as of late. A couple of weeks in the past, it launched a variety of clothes as a part of Goal's Designer Gown Assortment, one thing that McCloskey says offered them with expertise to work on increasing the model's sizing — one other large aim this 12 months.

"We needed to get experience from one other model that does it in a extremely great way, since we don't have a large crew. We're not going to simply do one thing to attempt to get a press on it," she says. Whereas the swimsuits at present go as much as an XL or a dimension 16, McCloskey reveals there are plans so as to add three extra sizes to Rixo's ready-to-wear assortment this September, and shortly gadgets will go as much as a dimension 20.

"For a recent model of our dimension and never having an enormous crew behind us, we really feel it's the best step. We're not excellent but, however we're positively on the best approach, and we positively need to do the identical with our swimwear, as properly. Every part takes the best particular person, the best crew, and assets. And time. Every part that occurs nearly a 12 months earlier than you even see it. There's lots of issues that go into prolonged sizing that we need to get proper."

Rixo Swim Rixo Swim Credit score: Courtesy

There's little question that Rixo is considerate about vogue — and that these swimsuits will look cute as hell as we lounge exterior this summer season. The total sustainable swimwear assortment is accessible to buy now on, with costs starting from $67 (for a towel) to $187 (for a one-piece).